People Behind the Paint: A Branding Experiment

For this hypothetical project, I decided to create a fictitious podcast called “People Behind the Paint”, an art history podcast that focuses on the lives of famous artists

The part of this project that I was most excited about was setting up social media guidelines for my fake podcast. Based on what I learned in my Social Media Marketing Certification course, I had to do a couple baseline things. The first was drawing up a color palette. I chose colors that matched the “vibe” I was going for and that may appeal to a potential listener. People that enjoy my podcast would likely be artsy and a bit eccentric. I chose a color palette based on pop art to have something eye catching and flashy.

I also had to define some fonts. Following the same logic, I went with something trendy and a handwriting font that would give it an air of being “handmade” and a bit messy.

I also laid out some “do’s and don’t’s” for color usage and what is okay to put on the Instagram.

The most important part of this project was creating a cohesive visual aesthetic. Because a large part of my social media would be posting artworks that correspond to episodes, it would be hard to really make everything tie together. To solve this issue, I came up with a three post cycle formula.

Over a two week period, three posts will be made. The visual aid post will be sandwiched between two posts that fit the brand standard. These could be upcoming artist spotlights, announcements, fun facts, or anything else that I desire to share, as long as they use the appropriate fonts and colors. This way, the feed would still end up looking somewhat cohesive. I also created some mockups to showcase the vision.

Overall, I feel like I learned a lot from this project- the main thing being actual implementation of skills I learned in my certifications. You can watch lectures all you want, but actually trying hands-on implementation is a much better way to understand something. I realized that in real life, the creation of brand standards is a process that helps guide itself. Once you know what kind of consumer you want to target, the choices can become much easier. However, I also got a little taste of problem solving, since I had an element of the Instagram, example artwork, that would mess up my visual aspect. It was enjoyable to try and create a work around for this, and I feel like it prepared me for actual issues that I may have to find ways around in future jobs.